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Posts Tagged ‘stats

How much Facebook earned last year? 50 million?, 100 million?

The actual figure is $150 million which Facebook’s 23-year-old CEO Mark Zuckerberg revealed in a company wide open call. Obviously Mr Zuckerberg didn’t think that these details could be leaked.

The Times carried an article on how the leaked figures look like.
Overall, the details are pretty interesting and show how the company is bracing up for the future. They say that they are going to invest $200 million of expenditure which looks like to be mostly on storage capacity. With millions of photos on facebook, that’s sure going to be a good investment.

What obviously doesn’t come up here is whether Facebook would be making any acquisitions ? I myself would think that if they had a cash pile, then an overture(which was acquired by yahoo) like acquisition would be the best investment for them given that all of their earnings come from serving ads.

Its true that Microsoft handles it for them now but given that Facebook’s revenues are all from ads – I won’t keep something as important as that disassociated from the company.

Let’s see how’s facebook performing in the context of SNS advertising market

Here’s a presentation on SNS(facebook) market valuation …to help you understand where facebook stands today in the over all SNS advertising market…..

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MySpace’s growth may have peaked. Annual page views for the social network fell 7 percent from December of 2006 to the same month in 2007, according to the latest site rankings from comScore — the first time the site’s page views have declined year-over-year. And MySpace saw a 9 percent decline in page views from November to December as well. Facebook’s star, on the other hand, appears to still be rising as its year-over-year growth came in at 43 percent, despite a 12 percent decline from the prior month.

In terms of the number of unique visitors to each social network, however, MySpace is still in the lead, with almost twice the unique visitors as Facebook in December, but only a 12 percent year-over-year rise. Facebook didn’t make the top 10 sites when measured by unique visitors, but comScore data shows that the number of unique visitors to Facebook grew 81 percent from the same month last year.

While page views were down overall by 2.8 percent from the month prior, some sites, such as Google and Craigslist, experienced year-over-year gains that blew those of other top sites out of the water. Google’s page views were up 76 percent while Craiglist’s soared 119 percent over the year before. Google’s notable annual growth in page views is more proof of the search giant’s impressive 2007.

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