Archive for the ‘myspace’ Category
Looks like MySpace is working on a gaming portal. The URL for this page is games.myspace.com. This could be a hit if the games are less like the ones you can find on other casual game destinations (Yahoo Games, for example) and more like Facebook app games with a stronger social component to them. Social advergames on MySpace would also be an interesting ad channel.
There are plenty of Flash games out there for MySpace users to embed already, but I haven’t seen any that let you play with your friends.
Oh, and to the readers of this blog: I just got back from a vacation with no internet hook-up, but now we are back to our regular programming.
MySpace’s growth may have peaked. Annual page views for the social network fell 7 percent from December of 2006 to the same month in 2007, according to the latest site rankings from comScore — the first time the site’s page views have declined year-over-year. And MySpace saw a 9 percent decline in page views from November to December as well. Facebook’s star, on the other hand, appears to still be rising as its year-over-year growth came in at 43 percent, despite a 12 percent decline from the prior month.
In terms of the number of unique visitors to each social network, however, MySpace is still in the lead, with almost twice the unique visitors as Facebook in December, but only a 12 percent year-over-year rise. Facebook didn’t make the top 10 sites when measured by unique visitors, but comScore data shows that the number of unique visitors to Facebook grew 81 percent from the same month last year.
While page views were down overall by 2.8 percent from the month prior, some sites, such as Google and Craigslist, experienced year-over-year gains that blew those of other top sites out of the water. Google’s page views were up 76 percent while Craiglist’s soared 119 percent over the year before. Google’s notable annual growth in page views is more proof of the search giant’s impressive 2007.