Fish Wrangler users donate money and get something called Red Love Chum (RLC) in return. The RLC is a fish bait that enables you to catch more fish and not loose bait.

This s a very clever way of getting people to pay to use applications and I wondered how much facebook encourage this, afterall, it must be quite lucrative.

I have spent $35 in three months. If I continued at this rate, I would spend $140 in a year. If we look at the 350,000 Australian Fish Wrangler users, if 1% of them donated at my rate of expenditure, that would make some serious money. If we take into account the rest of the users in the world, then I suspect there is a little empires worth of money being made. The scary thing here is that I think I am underestimating the amount of money that people pay in donations. One American user, that I spoke to on the Fish Wrangler forum, said he had spent $400 on Red love Chum in a year. That forum post was deleted though, as there were angry user messages at the time, from Fish Wranglers that had lost money from the offers. The offers on Fish Wrangler are also based around making money. Most of them offer you something, in return for Red Love Chum. The offers include things like giving all your details and filling in surveys, on-line gambling, miracle tea…etc. Some of the offers involve parting with some cash, which is shy there was some bad feeling amongst the Fish Wrangling application users.

All of this is done in the name of donating to support the running of Fish Wrangler. It seems quite sinister to me, create an addictive game and then encourage people to part with their cash by offering game incentives or privileges, and all in the name of supporting us. Surely there should come a point where the Fish Wrangler developer, Joe Faron and associates, no longer needs financial support, or would there?

Thank you and regards.
Nigel Mellor